by Reagan Hillier
Play to the Crowd
An Exciting Play Area Is Worth Its Weight in Gold
By Reagan Hillier
Whether yours is a traditional congregation or a cutting-edge
community church, you can use unique play structures and themed environments to
attract families with children. The key is to determine what’s needed and how
much money you can invest.
Go Outside and Play? OK!
Depending on location, an outdoor playground is often the most
visible exterior feature of a church. It gives kids the opportunity to play
outdoors, expend energy and build relationships through interaction. Before deciding on an outdoor playground, consider some key
elements:
Multiple Uses. Do you have a
preschool or daycare that could share the playground?
Weather. Does your climate allow for
many days of outside play?
Community Accessibility. Would your
park be accessible to the neighborhood or surrounding community?
Answers to questions like these will help you decide what type
of equipment and layout would be best suited for your church. “The four main factors to consider are budget, the kids’ ages,
how many you’ll need to accommodate, and the amount of space you have
available,” explains Richard Standford of Richardson, Texas-based Child’s
Play. “The typical playground project includes design, site
preparation, play equipment, surfacing, installation and inspection.”

Budget Breakdown
The play structure alone will take the bulk of your budget,
but peripheral items also must be factored in. Site preparation for the new
attraction can vary depending on the area allotted. This can often be performed by the playground company but
could entail the services of a general contractor.
Additionally, safety surfacing (engineered wood fiber, pourin-
place, etc.) will need to be included around all the features, and this can run
between $5 and $20 per square foot. Installation typically runs about 30 percent
of the cost of the unit. The total cost of a $20,000 play structure can quickly
reach $40,000 with complete turnkey installation. Overall, the average-sized
church playground costs between $30,000 and $50,000.
First, meet with a playground manufacturer’s representative.
They can physically inspect the area, make recommendations and provide full
turnkey installation. Customers also should inquire about factory specials as
there are often units offered by the manufacturer at significant discounts.
Indoor Play: Not Just for Rainy Days
Indoor play attractions (a.k.a., modular play or
self-contained play) provide all-season, all-weather play for children. These
innovative attractions aren’t just used on Sundays or Wednesdays, but
throughout the entire week. They’re also safe, durable and make kids want to
come back to church again and again.
“The whole reason for having this attraction is to bring
families to church,” says Children’s Pastor Mike Ballard of Bethesda Community
Church in Fort Worth, Texas. “It’s an entrance to the gospel of Jesus
Christ.”
One benefit to installing an indoor play system is
customization. Each church is unique, and, therefore, its play system should be
as well. Some companies will even design a custom play system at no additional
cost. Before discussing your play system with a manufacturer, make sure you
collect the project information, including the amount of space available (if
possible, a CAD plan); identify target demographics by age and target capacity;
know your budget; and have ideas about your desired theme.
Incorporating innovative activities such as slides into a play
system is a growing trend in the industry. Creating a slide that could transport
a child from one area of the church to another — from the check-in desk to
their worship room, for instance — is a prime example. Designed with bright
colors and a variety of styles (tube, wave and spiral especially), working in
slides is a wonderful way to give kids a great first impression, as well as
immediately set the tone for their worship experience. Slides are also extremely
flexible; customers can have them manufactured to fit a variety of layouts.
Getting Real About Budget
A broad formula for estimating the cost of a new play system
is about $1,000 per child. To theme a unit, the price increases by 20 percent to
30 percent. As such, I recommend allotting a minimum of $30,000. In my six years
with Koala Play Group, however, structures built for churches cost an average of
$75,000. The minimum cost for a slide is about $10,000 for a single slide and
$15,000 for a double slide.
By providing stimulating, fun and imaginative atmospheres for
children and their parents, church leaders are realizing they can minister more
effectively and increase their attendance. With careful planning and a better
understanding of the process, your church can be the next place of worship used
by the Lord to accomplish His goals and touch lives.
KoalaPlay Group’s Reagan Hillier consults with church
leaders across the country about how to use play features and themed areas to
reach this generation of kids and families. Contact him by e-mail at
rhillier@koalaplaygroup.com, or call 817.379.0240.
Jumping Up and Down
for Jesus
Themed Playgrounds Combine Religious Lessons with Good, Old-Fashioned Fun
By RaeAnn Slaybaugh
You might not be familiar with Bob the Tomato, Larry the
Cucumber and Madame Blueberry, but they’re some of the most recognizable names
around to the children in your church. That’s because they’re VeggieTales®.
Since 1993, VeggieTales creators Big Idea Inc. (Franklin, Tenn.) have sold nearly 40 million videos and more
than 5 million chart-topping albums featuring these lovable veggies. And in
2002, the first-ever VeggieTales feature film — Jonah
— A VeggieTales Movie — grossed in excess of $25
million at the domestic box office.
So, assuming you could take these characters back to your
church, make them life-sized, and let kids play with them, wouldn’t you? Well,
now you can.
Designed for the 2- to 5-year-old and 5- to 12-year-old age
groups, this equipment line’s themes and principles offer obvious advantages
for churches vs. the stereotypical elementary-school structures you might find
in community parks.
First, they feature signature VeggieTales pieces and
post-toppers for a very distinctive street appeal that lets passersby know
religious education is a top priority. To further that message internally, the
equipment gives kids access to VeggieTales musical instruments, complete with
scale notes, percussion events and actual sheet music to teach them how to sing
the songs and read the music.
Other elements include passive and interactive panels such as
a see-through-face pane, which lets children look out onto the world through
Larry the Cucumber’s eyes. And on this equipment, the typical tic-tac-toe
spinner panels — which usually feature Xs and Os — have been replaced with
popular VeggieTales characters’ faces.
“Playgrounds are an important part of what we’re doing for
churches and schools,” says Big Idea Vice President of Licensing Bob Starnes.
“VeggieTales combines Sunday-morning values with Saturday-morning fun.
Replacing a playground with one that focuses on ‘God made you special, and He
loves you very much’ is a pretty cool thing!”
VeggieTales Playgrounds start at $4,995 and are designed for
quick, easy installation. More than 500 options are available, so each
playground can be unique and feature each church’s favorite characters.
For more information and a free catalog, call 866.WOW.PLAY or
visit www.wowplaygrounds.com.
|