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by Jennifer Andrews

Send a Powerful, Positive Message
How Bright is Just Right for Your Church?
By Jennifer Andrews
Video projectors can be an invaluable tool for driving home God’s
message to large groups of parishioners. But factors such as ambient light in
the sanctuary can make your images look dim, dulling the impact.
Brightness Basics: The Lumen and You
Projector brightness is measured in American National
Standards Institute (ANSI) lumens. The brightness you need depends on several
factors, including image size, audience size and the amount of ambient light in
your space. The type of technology you choose — Liquid Crystal Display (LCD)
or Digital Light Processing™ (DLP™) — as well as contrast ratio and
projection distance, can also affect the appearance of brightness.
Today’s LCD projectors offer mega-bright options not
currently available in a single-chip DLP machine. However, DLP projectors are
able to produce higher contrast levels, which can lend the appearance of a
brighter image when compared head-to-head with the same-spec LCD. DLP projectors
are still a good choice for smaller venues, but for installation in a sanctuary,
you’ll likely have more options in LCD.
Ambient light — light from sources that can’t be
controlled — is one of the biggest obstacles a church projector must overcome.
In many sanctuaries, this additional light enters from outside and through
windows, as well as from adjoining rooms within the church. Blinds usually aren’t
an option in either case, so the projector must be bright enough to rise above
these external factors.
Where you mount the projector will also have an impact on the
brightness of the image. As you’d probably guess, the farther back the
projector is placed, the more the brightness is reduced. The image also becomes
larger, potentially spilling over the screen. A long-throw lens will help offset
these effects, but it does add cost to the projector.
In some cases, you might find that a manufacturer provides
lumen specifications that are either optimistic or conservative. Ask a projector
expert who has the opportunity to see, in action, the majority of the projectors
they sell. They’re good resources for determining which projectors will
shine brighter than they spec. The good news is that you might be able to get a
brighter projector for your money.
Balancing Budget and Brightness
Brighter projectors usually cost more than those with lower
lumen outputs. Higher-resolution projectors (XGA) are also more costly than
those with low resolutions (SVGA). Most churches strive to find a model with the
right balance of budget, resolution and brightness.
We’ve assembled a handy reference to help you determine what
lumen spec to look for to suit various uses.
Small Study Gatherings [Up to 30 Seats] Watch
for projectors that weigh less than 10 pounds for better portability. Good
features to have are keystone correction, color-coded cables and auto-sync for
easier setup.
Suggested Lumens: 1,000 - 1,700
Average Price Range XGA:
$1,299 - $1,799
Average Price Range SVGA: $899 - $1,299
Small
Community Spaces [30 to 100 Seats]
Suggested Lumens:
1,700 - 2,500
Average Price Range XGA: $1,499 - $2,999
Average Price Range SVGA:
$999 - $1,599
Large Community Spaces [101 to 250 Seats]
Suggested Lumens: 2,500 - 3,000
Average Price Range XGA: $2,199 - $ 5,999 (dependent on feature set)
Average Price Range SVGA: Not
Recommended
Large Congregational Gatherings [251 to 500
Seats]
Suggested Lumens: 3,500+
Average Price Range XGA: $2,999 - $7,999+ (dependent on feature set)
Average Price Range SVGA: Not Available
If your church or gathering area has large windows or indoor lighting, you
should choose a model on the brighter end of the suggested lumen output. If your
projector is 25 feet or more from the screen, you might also need a higher lumen
output.
XGA-resolution projectors are a better choice when your plan
for use includes viewing images on a larger screen (120-inch diagonal or more).
This is because the individual pixels from the projectors panels become more
apparent as the image gets bigger. An SVGA projector has fewer pixels inside,
making for larger-looking dots on your image. Text will also be easier to read
with a higher-resolution projector. Image quality will be greatly improved if the
resolution of the computer matches the resolution of the projector. XGA
resolution is a newer incarnation than SVGA, making it more “future-proof.”
For the Tightest Budgets
Some church leaders might be able to simply invest in a new
lamp for an existing projector. Lamps lose brightness as they age, causing the
picture to dim over time. Replacement lamps typically cost $350 to $500.
Remounting the projector or screen away from ambient light might also help
improve image quality.
The Bottom Line
Every church is unique, as is every audiovisual solution. The
good news is that projectors are brighter than ever and cost much less than they
once did. Armed with the information we’ve provided here, we hope you’ll
be able to make the right choice.
Jennifer Andrews is the internet communications manager for
ProjectorPeople.com, where she has been writing tutorials on projection
technology for five years. Visit www.projectorpeople.com for more information
about this dynamic display technology.
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