DVD Duplication: A Starter Kit
By Kerry Nicholson
Experience with a tape ministry might provide a head start when setting up CD
and DVD multimedia ministries, but understanding a few technical basics will
help you use this technology to put the Word into your congregation’s hands.
Let’s start with the system. Optimal CD or DVD recording functions require a
high range of available memory and processor speed. Choosing this might sound
daunting, but with today’s computing power, a high-end multimedia system will
work nicely and is readily available.
Want to connect sound, picture and computer? The simplicity of this task very
likely depends on expertise embedded within your particular church. Many
churches have a strong comfort level with today’s technology — praise bands use
soundboards and are comfortable with digital audio, and video or PowerPoint
presentations are becoming the standard at even the smallest services. Given the
correct software, this kind of output easily translates to CD or DVD input, and
it’s up to your in-house technical staff to determine location and specific
connection of the system. If you’re limited in staff, or just uncomfortable with
this foundational aspect of a multimedia ministry, hire a professional or seek
counsel at a good computer store with a consultative sales approach. They’ll
consider the size and scope of your facility, the kind of material you plan to
develop, your timeline, and of course, your budget.
To create CD or DVD masters, original-source audio and/or video information
must be recorded into your “mastering computer,” which must offer at least
minimal editing capabilities and the ability to output, or “burn,” master discs.
Technical specifics aside, a host of companies sell workable, intuitive software
and are standing by to provide technical expertise in installing and running
these applications.
Hands-on training from a software reseller, or step-by-step tutorials, can
get you up to speed on multimedia mastering software. And professional training
can provide basic software navigation skills, but nothing replaces the process
of working with it yourself until you’re comfortable. Practice on sample audio
or video files and nothing of importance will be jeopardized.
Staffing requirements vary depending on the size of your ministry and the
volume of multimedia material required to support it. For the vast majority of
churches, a single person can handle the technical aspects of recording, editing
and burning masters. A large church might have a dedicated technical staff
member whereas someone at a smaller church will become an expert via “trial by
fire.” Not to worry — multimedia duplication systems are incredibly easy to use
and typically quite self-contained.
Beyond the recording system itself, additional equipment addresses two
primary functions: duplicating and printing. Based on equipment available today,
you’ll either combine duplication and printing capabilities or address them
separately. Each method has advantages and drawbacks and should be considered
from staffing, budgeting and performance perspectives.
Combination units handle both duplication and printing operations. Blank
media is stacked, picked up by a robotic arm and dropped into the duplicator,
which basically is a series of disc drives that each record a copy of your
master. Once recording is complete, the same arm feeds the duplicated discs into
the printer, stacking them in an outfeed tray when finished. Such hands-off
operation allows the technician to start the process and walk away until all
discs are done. The primary drawback is very slow production, as the machine
won’t begin duplicating more discs until each one is completely printed.
Duplicating and printing separately requires “tower” duplicators and a
dedicated printer. Tower duplicators have a master drive or “position,” plus one
to seven duplication positions for blank discs. When a batch is complete, just
reload blank discs and duplication can continue while printing begins as a
separate process.
Printing options seem basic but ultimately are dictated by the finished look
of the material. For example, does your particular ministry require black print
on a white or silver background, or a sophisticated color image or graphic?
Consider your overall design before choosing a paper label or printing directly
on the disc itself.
Printing and affixing paper labels requires simple-to-use label software,
blank label stock and a high-quality ink-jet or laser printer. This process is
handled much like printing any other label; however, applying labels is not easy
and can ruin disks in the process. Most multimedia label software companies also
sell label applicators. Simple machines such as “CD Stomper” are a nice
improvement over fixing labels by hand.
On-disc printing options include ink-jet or thermal transfer. Each method
uses a modified printer that prints on discs instead of paper, paired with
software that manages the creation of images and the printing itself. Either
method takes between 15 and 40 seconds per disc, depending on the machine, the
image complexity, and how much disc surface is being covered with ink. Thermal
transfer is less expensive but applies only a single ink color (black, blue or
red) to the disc face. Inkjet printers, on the other hand, apply anything from a
single color to a full-color image. Both processes require blank discs
specifically designed for those applications.
In determining your best option, consider budget, timeline and the overall
look you’re after. For example, paper labels are painfully slow to print,
require costly stock and use a lot of ink. They do, however, result in
excellent-quality images, especially when paired with glossy label stock.
Thermal and ink-jet options also should be weighed against ink costs, printing
speed and types of label design. For example, if discs printed with full-color
images or photographs are not a hallmark of your multimedia ministry, then
ink-jet printers or paper labels aren’t the best use of your budget.
Looks count. So, what happens after you’ve turned spoken word or video into
masters, made multiple high-quality copies and decorated the discs with titling
information? You have a serious outreach tool ready to be packaged for the
masses. Is this a series of discs that requires sets of four, five or larger? Or
is this a single disc for which packaging choices range from standard jewel
cases to CD clamshells to paper sleeves? Your duplication supplies vendor can
provide blank media and packaging materials and should be a resource for you
throughout the mastering and duplication process.
Ask questions, and work with vendors that provide many pieces of the puzzle.
You’ll find your CD or DVD ministry a profoundly rewarding venture — one well
worth the challenge of learning new processes and technology as a valuable
opportunity to extend your ministry and community outreach.
Kerry
Nicholson is founder and owner of Accent Audio Video, a media project manager
for churches and media ministries, independent record labels, audio publishers
and continuing education markets. He can be reached on the Web at
www.accentmedia.org, toll-free at
800.3.RECORD, or by e-mail at
knicholson@accentmedia.org. For
a complete list of CD and DVD duplication equipment providers, log on to
www.churchbusiness.com and click on the “buyer’s guide” link.
FEEL
THE NEED FOR SPEED?
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877.245.7957
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FROM STAPLES TO STEEPLES
The
professionals at National Church Purchasing Group, a leader in cassette
duplication for many years, Telex systems has recently expanded its duplication
products to include a full line of SpinWise CD and DVD copiers. To help bridge
the gap between cassette and CD, digital conversion products are now available,
including EDAT and ZING, N2TAPE and N2DAISY, and Low- Complexity Mastering (LCM)
software, which allows an easy transition from analog to digital recording.
800.795.6274
www.ncpg.net
Still Not Copying?
5 Simple Questions to Get You Started
1. What do you need to copy? Most
full-sized CD-Rs can hold up to 700 MB of data. If you plan to duplicate files
of less than 700 MB, or to reproduce audio-only programs, a duplicator with CD-R
drives is your best bet. For larger files or video programs, choose a DVDR
duplicator. DVD-Rs can hold up to 4.7 GB of data and are perfect for video,
backing up servers, and data storage. DVD-R drives also can duplicate CD-Rs, but at a lower speed
than CD-R-only duplicators. Currently, most CD-R duplicators copy at 48x speed,
DVD-R duplicators operate at up to 4x speed, and CD-Rs offer 16x speed.
2. Do you need a manual or automated duplicator? A
manual duplicator requires an operator to load and unload the discs into the
drives. If you need only to copy a few discs at a time, a manual duplicator will
meet your needs. An automated duplicator, on the other hand, features robotics
that load and unload the discs for unattended production.
3. How many CDs or DVDs do you plan to duplicate per day? To
determine how many drives you will need, calculate the number of discs you plan
to duplicate per day. One 48x CD-R drive will duplicate 20 700 MB CD-Rs per
hour. One 4x DVDR drive will duplicate four 4.7 GB DVD-Rs per hour. Shorter
programs allow higher throughput.
4. Do you have a dedicated PC? Your
duplicator’s PC should be dedicated to the task. Only necessary software
should be loaded on this PC since extra programs that consume large chunks of
memory could interfere with the data being sent from the PC to the duplicator.
Certain manufacturers’ systems eliminate the need for a dedicated PC and
include a built-in Intel PC with a monitor, keyboard, mouse and preloaded
software.
5. Where will you find all this stuff? After
determining what type of system you need, the next step is to find manufacturers
that offer the type of system you need. Keep several criteria in mind when
researching.
First, the manufacturer you choose should have a long track
record of quality and reliability. There are many upstart companies out there,
but a long-standing company offers the best advice about the best products.
Second, many of the top manufacturers offer complete product
lines of CD and DVD duplication systems featuring the flexibility to easily
upgrade to a larger system as your operations expand.
Additionally, it is important that you find a system that
offer out-of-the-box setup. Many of the top manufacturers have simplified the
process even further with customer service representatives at the ready to
answer any questions you might have as you go. Some of the top manufacturers
even offer these services for the lifetime of the product. Also, make sure the
system you choose is backed by a generous warranty that covers any potential
problems.
Finally, make sure your system fits into your budget. Although the costs of CD and DVD duplication systems and
printers have shrunk, they still are a big investment. Don’t forget you always
can upgrade later.
Tony van Veen is vice president of sales and marketing for
DiscMakers in Pennsauken, N.J. To learn more, log on to
www.discmakers.com or
call 800.468.9353.